Ask this guy a question and he will surely answer it, why? Craig Ponsford is the chairman of the BBGA and owner of his own successful bakery located in Sonoma California. As coach and team player in the winning teams who compete at the Olympic level of baking in France the heart of anything bread he has won twice! Without a doubt a really nice guy he gave me some time for a chat and that is saying a lot when he is so busy! He gives me incite on the training, the reason we don't have the same culture of bread, but why we excel or at least he does! Baking brotherhood is a term which I think describes the way Craig will cross borders to help other teams but as well to gain experience and strengthen the bond.