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Okay, admittedly I was thinking this bread would be awful, but actually it's really nice. Not that I will buy it again, but...this product could lead a person to want to bake better bread. If you're really busy and just happen to be passing an IKEA, try it. You never know!
This has a nice crumb, a good chewy mouth feel. Sounds like a wine tasting, huh? Honestly, the the flavor is there, and it's from a box!
Good work Finax!
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Jude, don't kid yourself, you know you want to go home and make a real loaf, but if you lose time and don't have a good levain and just happen to be in Ikea....well you may just snap up a carton...who knows?
Posted by: Jeremy | March 14, 2009 at 06:18 AM
haven't visited ikea in a while and now i'm thinking about it... for bread? what's happening to me? :)
Posted by: Jude | March 14, 2009 at 12:43 AM
I thought so too, flavor is good. The typical taste of dried sourdough is also present, but when there's no time to bake bread, definitely a way out for the hungry bread lover.
Posted by: Nils | March 12, 2009 at 06:32 AM
Indeed, there is a junk food junkie in all of us,but this was a surprise. More surprising is they stopped offering the rye crisp bread with food, rather they have horribly pale par-baked rolls with no taste at all!
Posted by: Jeremy | March 10, 2009 at 04:14 PM
That's awesome! Ikea is sort of a hidden food mecca I think. Those cinnamon buns are terrible but wonderful at the same time...
Posted by: Laura | March 10, 2009 at 02:05 PM