Okay, admittedly I was thinking this bread would be awful, but actually it's really nice. Not that I will buy it again, but...this product could lead a person to want to bake better bread. If you're really busy and just happen to be passing an IKEA, try it. You never know!
This has a nice crumb, a good chewy mouth feel. Sounds like a wine tasting, huh? Honestly, the the flavor is there, and it's from a box!
Good work Finax!