Visiting London, I wanted to see Jamie Oliver's Recipease his school and restaurant in Notting Hill. It's definitely a tourist spot, and cute seeing kids with hands in food like a sandbox.The shop is a two level affair covered with beautiful restaurant equipment. Still the face of Jamie on everything sang loudly "cult of personality." Whatever, I grinned and still admired his handy work at branding, even if a bit excessive.
In the spring of 2007, we reached out to Anthony Bourdain for an interview. By then, Bourdain was established as a...